SOLIDU

The cosmetics industry's rapid growth brings with it concerning environmental impacts, particularly regarding microplastics and packaging pollution.

Take your regular shampoo, for example, containing up to 80% water, contributing to both plastic waste and excess water usage. 

SOLIDU disrupts this harmful trend by using concentrated active ingredients and no water to produce solid, waterless and effective beauty products. Not only does SOLIDU eliminate plastic from its products, but its unique packaging is also backyard compostable and biodegrades in just 45 days. With each sale, SOLIDU makes a tangible difference, reducing plastic waste, lowering CO2 emissions, and conserving fresh water resources.

Not only is SOLIDU making a positive impact on the environment, but it is also tapping into the fast-growing and exciting market segment. The category of waterless solid cosmetics is projected to continue growing to 28 billion dollars by 2033.

Consumers are on the hunt for cosmetics that don't just deliver the traditional benefits, but also make them feel good about their impact on the planet. SOLIDU steps up with a single compact bar that ticks all the boxes: safe, effective, easy to use, and environmentally friendly.