VR technology to conceptually validate food products and receive customer feedback without the need for developing any physical products.
Look no further than Digital Bites, the innovative virtual reality-based consumer insights tool that can help you conceptually validate and get feedback on food concepts or products before they are developed. With Digital Bites, you can get a more realistic and immersive experience for the user, resulting in more accurate and insightful data that can guide your product development strategies.
Digital Bites uses state-of-the-art virtual reality technology to create consumer experiments that simulate real-life food experiences. By immersing consumers in a virtual environment, Digital Bites can provide more detailed and qualitative feedback on specific food concepts or products. This feedback can help you refine your product offerings and ensure that they resonate with your target audience.
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Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or European Innovation Council and SMEs Executive Agency (EISMEA). Neither the European Union nor the granting authority can be held responsible for them.
Ventures Thrive, project No 101073762 has received funding from the European Union’s Horizon Europe framework programme, under the European Innovation Council’s StartUpEU initiative.